In today’s business environment, traditional business cards are still the first point of contact when meeting someone at meetings, conferences, or events. This only shows that there is still a future for these cards. Don’t get easily swayed to go for virtual cards just because other businesses have.
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Modern technology has made it so much easier to connect with people these days, but it has also made things more complicated. Layers upon layers of contact details are available—emails, phone numbers, website, social media, and so on. Although there are various ways to get in touch with people these days, confusions often arise on which media best to use. And as communication avenues transforms from the traditional business cards to modern media, things have become much easier and complicated at the same time.
So, it is safe to say that the good old business card is nearing its end? Will it ultimately be replaced by modern contact details? Don’t through away your Rolodex yet. As digital as the market seems these days, the business cards are not going anywhere just yet. Instead of replacing them, it’s best to adapt the digital form in addition to the basic paper card.
Innovate not surrender
Instead of totally replacing the business card, why not incorporate it with a digital version of it? Better yet, innovate your old cards and give them a new and improved look. Here are some business card ideas that will help make your cards wear a new look:
- Reshape or resize. The standard shape of a business card is rectangle. With today’s modern technology, it is now possible to create uniquely shaped cards. Die cut printing can be used to create the unique shapes. Although this technique will cost more than standard printing, the investment will surely be worth it.
- The other side. Don’t waste the space at the back of the card. Use it to provide additional information to your customers. Putting a photo at the back will help add vigor to the card. Additional info that can be included is store hours, list of products offered, map to the location, and emergency local numbers to name a few.
- Use high quality materials. From the paper stock to the ink and accents use, ensure that they are high quality. Go the extra mile in making your cards look exception, but don’t worry of the price. Discounts on business cards are widely available these days.
- Consider non-traditional designs. A keychain or car-shaped business card will always look interesting. It will easily catch people’s attention and help them remember the company for a long time.
Mix traditional with modern cards
While you are trying to give the paper business cards a new look, it will help to start investing in digital cards as well. Having these two styles of cards will give you greater mileage as you are able to cater to both online and offline customers. Virtual and paper card should be seen as a package. It should go hand in hand so only the best results will be achieved.
Summing up
In today’s business environment, traditional business cards are still the first point of contact when meeting someone at meetings, conferences, or events. This only shows that there is still a future for these cards. Don’t get easily swayed to go for virtual cards just because other businesses have. It’s best to carefully consider what form of media your target audience best respond to before making any decision. Be sure to make informed decisions so you don’t regret them in the end.