by Kerstin | Aug 6, 2020 | Price Management, Uncategorized
If marketing is understood to be geared to the needs of the demanders and to corporate action, a distinction is made between two different views of customer orientation (Hüttner, 1999, p. 13): The passive, reactive customer reference in the field of marketing. The...
by Kerstin | Aug 6, 2020 | Uncategorized
In most companies and industries, the basic idea of marketing has already established itself: a continuous alignment of the market needs of the entire company. Due to the increasing internationalization as well as the growing dynamics and competitive intensity of...
by Kerstin | Aug 5, 2020 | Small Business Information
If you’re a small business telephone services are both important and a not-insignificant budget line item. You may be a nonprofit with as few as five employees. You may be a consultant with an international client base. You may be an interior designer needing to...
by Kerstin | Aug 5, 2020 | Publishing
After working hard on a short story or article, writers want to get their work published. Finding a publisher is a big undertaking, but keeping track of submissions can also be time consuming. To focus more on writing and less on tracking submissions, Simon Haynes,...
by Kerstin | Aug 3, 2020 | Business
Survey tools used by private and public sector organizations to measure levels of employee engagement, for feedback and opinion include paper-based forms and online surveys. However, more organizations are turning to the technology of audience response systems to gain...
