Ophir Cohen – CEO oc@ophircohen.com http://www.compucall-usa.com Compucall Web Marketing
July, 2008
Workshop Schedule
· · · · · · · Introduction Web Marketing – Basic Concepts SEO 101 Writing for the Search Engines Paid Search Social Media Web Analytics
· ·
Q &A; Web Site Clinic
WHY GO ONLINE?
• 1,250,000,000 internet Users • 19% of the world population
WEB MARKETING CYCLE
MARKETING STRATEGY
• Search: Modern Segmentation Model “I search therefore I am a segment” • The Long Tail
• Setting measurable Goals Impressions > Visits > Conversions
ONLINE MEDIA MIX
DISPLAY
SEARCH
EMAIL
ONLINE PRESS RELEASE
SMO – SOCIAL MEDIA OPTIMIZATION
Thanks for your Time!
Ophir Cohen – CEO oc@ophircohen.com +972-3-6447172 http://www.compucall-usa.com Compucall Web Marketing
Download Goodies at: http://www.OphirCohen.com/goodies
