Buyer behavior in marketing

If marketing is understood to be geared to the needs of the demanders and to corporate action, a distinction is made between two different views of customer orientation (Hüttner, 1999, p. 13): The passive, reactive customer reference in the field of marketing. The...

Marketing Basics

In most companies and industries, the basic idea of marketing has already established itself: a continuous alignment of the market needs of the entire company. Due to the increasing internationalization as well as the growing dynamics and competitive intensity of...

Why is price optimization so important?

Online trade is growing and the number of your competitors is increasing. Due to this fact, the market conditions change more often. With the right software we help you to keep your prices up to date and to react faster to changing market conditions. The right...