by Kerstin | May 12, 2021 | Business
Because it is still a dog eat dog world out there, deciding a career path remains difficult and staying on that path continues to offer challenges, especially for women. A new book, Career GPS Strategies for Women Navigating the New Corporate Landscape (Amistad, 2010,...
by Kerstin | May 2, 2021 | Business
Everyone is familiar with the tried-and-true trade show booth. A couple of large graphic displays and some candy with a company’s logo on them is a surefire way to ensure no one remembers the company represented by these old hat ideas. Companies that find...
by Kerstin | Apr 30, 2021 | Business
Trade show marketing specialists worldwide understand that high-impact graphics are an essential part of a successful exhibiting program. Many exhibitors spend thousands of dollars on expensive booth components, leaving little money left over to pay for graphic...
by Kerstin | Apr 26, 2021 | Business
To make a radio or television show interesting questions should be open-ended and inspire conversation that will engage the audience as well as promote the author’s book. This may include controversial questions, applications that help people change, or questions that...
by Kerstin | Apr 11, 2021 | Business
According to a special report by the Direct Marketing Association (DMA), commercial e-mail produces the highest return on investment of any direct marketing media. That ROI has dropped from $44.93 in 2018 to a projected $42.08 in 2020, but the commercial email is...
by Kerstin | Apr 2, 2021 | Business
The Response Device should be written like a mini-ad. It should lure the reader to act by making the offer irresistible. This was easy to do with the Astral soap mailing for Hindustan Lever because the offer – the most important element in determining response and...
