Ecommerce is the new and upcoming shopping trend among the consumers, especially from the developed countries. It is a rising phenomenon and it can be a good source of income for entrepreneurs. You must ensure that the website has all the features including the design, functionalities and SEO friendliness.
Last decade has seen subtle paradigm shift in the major shopping avenues. While hypermarkets and local shopping stores accounted for the shopping activities in the eighties and early nineties, the period after that saw increased infusion of customers carrying out the purchase on Internet, through ecommerce stores. There was some reluctance among customers initially but the ease, economy and convenience of shopping has led to an exponential increase in the number of customers willing to purchase online. And subsequently, it has evolved into a major platform to shop any and everything. The growth and prospects of ecommerce can be judged from the fact that in the last year ecommerce worth $160 billion was carried out.
Of late, there has been a huge rush to cash on this lucrative field. And, if you too wish to have a piece of the ecommerce pie then here is what you need to keep in mind.
Alluring website design
Imagine your website as a physical store and try to get the design that can be pleasing to the eyes. You must do a bit of research so as to come with suitable color combination. The research must also include the cultural comfort to the colors in case if your target customer-base is country or region specific.
SEO Friendly Design
Ranking high in search engines like Google, Yahoo, Bing, Alta Vista etc is potent enough to bring higher number of visitors. Bringing more traffic can yield important leads, conversion, and sale. So, ensure that your website is w3c (World Wide Web consortium) validated and it is also in compliance to web 2.0 (or the more recent, web 3.0). These are quite essential for being SEO (Search Engine Optimization) friendly site. If you can, then hiring the services of a genuine and expert SEO firm can be a feasible decision.
Convenient and simple interface for users
Your main aim, while launching an ecommerce site, is to sell your products online. And, the customer will purchase only if he can easily navigate through the site. This is why, you must refrain from any complications and an increased ease will surely translate into enhanced sales.
Security
As mentioned earlier, security was and it still remains the major cause of reluctance among the prospective consumers. Ensure that your site’s payment gateway is suitably encrypted with the latest in the security techniques and do let your customers know this.
Remember, your main aim to launch an ecommerce site is to make money. Taking care of the aforementioned things will ensure the success of your website.