1-Minute Mastery: How to Negotiate a BIG B2B Sale

When a sales professional chases a big sale (usually involving multiple products and services, ongoing arrangements and lots of money), negotiations become a critical component in securing and surviving the order. Not a problem; unless the sales professional handling...

1-Minute Mastery: Why and How to Increase Market Share

Unless revenues are measured against the overall markets a company sells into, how much it sells in dollars or units per month, per quarter or per year does not necessarily accurately reflect its economic health or future viability. A company’s total sales compared to...

Short Story or Novel? Choosing Which to Write

When writers are starting out, they might wonder whether to cut their writing teeth on some short stories, or go for broke with a novel. Arguments rage over which is easier to write, so here are a few pro’s and con’s to help you decide. The Time Factor You...