by Kerstin Ignatzy | Aug 6, 2020 | Price Management, Uncategorized
If marketing is understood to be geared to the needs of the demanders and to corporate action, a distinction is made between two different views of customer orientation (Hüttner, 1999, p. 13): The passive, reactive customer reference in the field of marketing. The...
by Kerstin Ignatzy | Aug 6, 2020 | Uncategorized
In most companies and industries, the basic idea of marketing has already established itself: a continuous alignment of the market needs of the entire company. Due to the increasing internationalization as well as the growing dynamics and competitive intensity of...
by Kerstin Ignatzy | Apr 10, 2020 | Uncategorized
Price optimization combines all procedures for pricing and price setting. Its purpose is to implement the pricing policy in such a way as to achieve its objectives as well as possible. The types and methods are presented here. Types of price optimization The...
by Kerstin Ignatzy | Mar 14, 2020 | Uncategorized
Do you run a small business but don’t have much to spend on your marketing? Use these tips and you could be playing on the same level of the big boys. There’s a term that’s floating around the web that’s on the tips of every business owner: bum...
by Kerstin Ignatzy | Feb 21, 2020 | Uncategorized
Pricify is a simple web application that track the prices of your favorite product and notifies you when they drop. The user can track products from any website simply by copying the url of it. Then, when the price drop he will receive a notification. What makes...
by Kerstin Ignatzy | Apr 15, 2017 | Uncategorized
Electronic commerce or electronic business, in its broadest sense, permeates many aspects of the world marketplace today. Electronic business (e-business) involves much more than just the retail marketing transactions conducted by dot-coms on the World Wide Web (the...
