Buyer behavior in marketing

If marketing is understood to be geared to the needs of the demanders and to corporate action, a distinction is made between two different views of customer orientation (Hüttner, 1999, p. 13): The passive, reactive customer reference in the field of marketing. The...

Marketing Basics

In most companies and industries, the basic idea of marketing has already established itself: a continuous alignment of the market needs of the entire company. Due to the increasing internationalization as well as the growing dynamics and competitive intensity of...

Price optimization

Price optimization combines all procedures for pricing and price setting. Its purpose is to implement the pricing policy in such a way as to achieve its objectives as well as possible. The types and methods are presented here. Types of price optimization The...

Pricify, the new way to shop online

Pricify is a simple web application that track the prices of your favorite product and notifies you when they drop. The user can track products from any website simply by copying the url of it. Then, when the price drop he will receive a notification. What makes...