Will Self-publishing Make Traditional Publishing Dead?

One debate gaining particular traction is that of whether or not self-publishing will make the traditional news media obsolete. While many are of the opinion that, in the not so distant future, a model of free author generated content will make standard news gathering...

Greening of Public Relations: PR Messages Need More Green

Eco messages have undeniably been delivered everywhere in all types of mediums throughout 2020 and 2021. Have those messages been the right ones to send? Or, have the real stories of greening up or greening out been overlooked? Greening Up Public Relations Joel...

Holly Buchanan: Co-Author of The Soccer Mom Myth

Research and now modern technology says there really is a difference between how men and women think. Co-authors Holly Buchanan and Michele Miller spent three years reviewing research on marketing to women and compiling their findings in a book, The Soccer Mom Myth...