Buyer behavior in marketing

If marketing is understood to be geared to the needs of the demanders and to corporate action, a distinction is made between two different views of customer orientation (Hüttner, 1999, p. 13): The passive, reactive customer reference in the field of marketing. The...

Cheap? I can’t afford it!

As a multi-carrier platform, we see tens of thousands of packages passing through our platform every day. And we are in daily contact with dealers where the shipping does not always work perfectly, i.e. either the pickup does not work or the delivery does not work....