by Kerstin | Feb 26, 2021 | Business
Many of the media databases, source listings and monitoring services that are widespread in the public relations industry cost thousands of dollars annually, which can be prohibitive for many independent PR practitioners and small businesses. Yet as new online tools...
by Kerstin | Feb 24, 2021 | Publishing
Having a great idea or concept for a story or novel is a great start. But once the writer actually starts developing the story it becomes important to create strong, well rounded and interesting characters that will keep the readers attention and the pages turning....
by Kerstin | Feb 11, 2021 | Business
There are many forms of marketing and most if not all are good to use if you can afford them. But if you are in the financial situation where advertising, PR and brand awareness are just not a possibility you might want to try the old fashioned approach by contacting...
by Kerstin | Feb 2, 2021 | Business
Antiquated channels are always to blame but, in truth, the issue does not lie with the delivery. In fact, direct mail pieces including postcards, coupon mailers and sales letters are still the most effective ways to reach prospects. New technology like interactive...
