by Kerstin | Jun 11, 2021 | Dashboard, eCommerce, Price Management, Price Monitoring, Price Optimization, Repricing
Marketing is more focused on metrics than ever before, and at the same time produces lots of data and numbers. But those who want to use the numbers to monitor and measure their activities quickly find it difficult to keep track. The solution: KPI dashboards help,...
by Kerstin | Jun 3, 2021 | Information Systems
Content may be king, but even the best e-newsletters will go unnoticed if the distribution database is sparse or targeted to the incorrect audience. Businesses must commit resources to growing and maintaining segmented e-mail lists if they plan to conduct any form of...
by Kerstin | Jun 3, 2021 | Business
Yet not all trade shows are created equal! Some will deliver more high quality leads than others, and some are just a waste of marketing budget. The first place to start is to assess the costs vs. relative ROI. Ask for a list of last years attendees. Are a large...
by Kerstin | Jun 1, 2021 | Publishing
LuLu.com is famed for its fast, easy road to self publishing (a book.) I have to agree. I have written several unpublished books and have been seeking agents over the last 2 years. But it wasn’t until I joined a local writer’s group that I heard of...
